Design preferences, decided together
Find out what your team likes. Leave with brand guidelines.
Send a link to the people on a project. They pick between designs side by side for about four minutes. You get a brand kit to share back, and a brief your coding agent can follow.
Try it: four picks for a made-up brand
Each pick changes the brand kit beside it, and adds a rule to the brief an agent would follow.
Pick 1 of 4 · Overall direction
Which feels more like Northwind?
The brand kit so far. The full kit is below.
Pick the one that fits better and watch the brand kit redraw. Only one thing differs between A and B.
Crisp and engineered. Nothing decorative; every detail earns its place.
Geist
Each pick adds a rule here.
Want the real thing? Take all 38 comparisons for this brand.
How it works
- 01
Create a project
Name the brand or product and say what it is. That text fills every design people compare.
- 02
Send one link
Each person compares 38 pairs of designs. Only one thing differs in each pair, so a pick means something. No account needed.
- 03
Get the brand kit
Their picks become guidelines: color, type, spacing, components, a landing page and an app screen, on a page you can share.
- 04
Give it to your agent
The kit comes with a design brief and tokens your coding agent can read, so what it builds matches what the team chose.
What people decide
Every decision is shown on a landing page, a web app screen and a sheet of components, so the result holds up beyond a home page.
- Overall direction6 options
- Light or dark2 options
- Typeface7 options
- Accent color6 options
- Neutral tone3 options
- Corners4 options
- Spacing3 options
- Surfaces3 options
- Headline voice3 options
- Use of color3 options
- Landing page layout4 options
- App layout3 options
- Imagery4 options
Typefaces: Inter, Geist, Space Grotesk, Plus Jakarta Sans, Instrument Serif, Playfair Display, IBM Plex Sans.